Starbucks Greek Yogurt Parfaits Being Co-Created With Danone

Wednesday, 24 Jul 2013 09:03 AM

By Alexandra Ward

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Starbucks is preparing to hop on the Greek yogurt bandwagon. The coffee chain announced Tuesday plans to team up with French-based yogurt maker Danone to launch its own line of parfaits in the U.S. next spring.

The new co-created yogurt line will be marketed under the Starbucks-owned Evolution Fresh brand and called, "Evolution Fresh, inspired by Dannon." It will be sold in Starbucks stores by 2014 and all major grocery stores by 2015, according to USA Today.

"Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings," Starbucks CEO Howard Schultz said in a statement. "We believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow — and elevate — the Evolution Fresh brand both in our stores and in [grocery] channels."

Latest: Do You Support Giving Illegals Citizenship? Vote Here Now

The partnership gives Starbucks solid backing as it tests the waters of the $6 billion yogurt industry. It also widens Danone's reach. At 27.9 percent market share, Danone's Dannon is ahead of General Mills' Yoplait at 24.7 percent, according to IRI data. Danone also owns the Stonyfield brand.

"With a fast-growing but still low penetration of the yogurt category, the U.S. remains a key growth opportunity for Danone," Danone CEO Franck Riboud said in a statement.

Editor's Note: Should ObamaCare Be Repealed? Vote in Urgent National Poll

Financial terms of the agreement were not disclosed.

Greek yogurt is the latest health food craze gripping the country. It has a higher protein content and a thicker feel than regular yogurt because it's strained to remove the excess whey.

Related stories:

Starbucks Deaf Customers Sue, Saying They're Mocked, Harassed

Starbucks CEO Tells Shareholder to Sell Shares Over Gay Marriage Stand

Couple Lets Starbucks Patrons Choose Their Baby's Name  

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Fox News Dish Blackout Blamed on Contract Negotiations on Fees

Monday, 22 Dec 2014 02:42 AM

Fox News Channel and the Fox Business Network were blacked out on Dish Network on Sunday as part of contract negotiation . . .

Heidi Klum Ads Too Racy Even for Sin City Airport Toned Down

Monday, 22 Dec 2014 01:56 AM

Ads containing images of Heidi Klum deemed too racy even for Sin City's airport have been toned down and will appear ins . . .

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved