Sprite 6 Mix by LeBron James: Superstar Creates His Own Fruity Flavor

Wednesday, 19 Mar 2014 05:45 PM

By Ken Mandel

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NBA superstar LeBron James has made his own soda called Sprite 6 Mix, which combines the beverage's original lemon-lime taste with cherry and orange.

Coca-Cola Co. unveiled the limited edition Sprite 6 Mix this week. The drink will be available nationwide for a limited time in 19.2 oz. cans and 20 oz. bottles.

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"I never imagined I would have my own flavor someday," James said in a statement. "I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I'm proud of what we created and I'm excited for my fans to try it."

The drink will be sold in convenience retail and value stores.

The packaging features a custom logo showing James' name and jersey number, and his initials appear on the background of the label. It also includes a custom "6" with a crown integrated to represent James' best-known nickname, "King James."



James, 29, has won four Most Valuable Player awards and has led the Miami Heat to two NBA Championships. He is also a former Rookie of the Year and a 10-time All-Star.

In addition to Coca-Cola, James has many endorsement deals, including Dunkin' Brands, McDonald's, Nike, and State Farm.

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