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'Skylanders Swap Force' Video Game Expects Hot Holiday Sales

Image: 'Skylanders Swap Force' Video Game Expects Hot Holiday Sales Skylanders SWAP Force characters arrive at Times Square, Oct. 10, 2013, to celebrate game's Oct. 13 launch.

Monday, 14 Oct 2013 08:12 AM

By Clyde Hughes

Makers of 'Skylanders Swap Force,' the third installment of the popular video game that can be played on Nintendo's Wii, Xbox 360 and PlayStation, are expecting big sales as it hits store shelves Monday.

Skylander Swap Force has been named on 2013 Toys "R" Us "Fabulous 15" holiday toy list, according to BusinessWire.com.

"We want to deliver new, delightful innovations to our young fans that continue to blur the lines between physical and digital play," Eric Hirshberg, CEO of Activision Publishing said, wrote BusinessWire.com. "With Skylanders Swap Force, we've taken this genre to a whole new level by giving players the greatest power of all: choice. In a franchise known for breakthrough innovation, I have no doubt that SWAP Force is our most innovative Skylanders game yet."

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Forbes' Andy Robertson wrote that even though Skylanders advantage is its ability to be used across various systems, it will be Wii users that will determine its sales success over the Christmas season. Robertson said the game's use on that system has consistently outperformed other systems.

"We are often misinformed over which games are successful and which struggle to break even," Robertson said on Forbes last week. "Skylanders has been a success story, there is no denying that, but it’s not until you look at the Skylanders sales data in detail that a clear picture emerges."

Chris Barylick, of GameSpot, said one hurdle Skylanders Swap Force will have to battle is its price tag, telling fans that the game and it extras "won't come cheaply."

"The game's starter version retails for $74.99 while additional Skylanders figurines run the gamut from approximately $10 each to over $20 each depending on where you purchase them," Barylick said in his review on GameSpot Sunday.

"The thrill of putting your figurine on the warp portal and seeing it come to life as a playable, fully upgradable character is undeniable. This is the hook, and it adds to a genuinely fun, smart platform title that knows how to appeal to both child and parental audiences alike without being syrupy or saccharine in its approach," he added.

Braylick said once gamers can get by the price tag, they will find that "Skylanders is a franchise to be reckoned with."

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