Tags: sexist | whole | foods | facebook

Whole Foods Sexist? Facebook Post Tells Women to Cook for Their Man

Tuesday, 11 Dec 2012 12:09 PM

By Megan Anderle

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Some Facebook users are calling Whole Foods sexist for a status one of its stores posted about women cooking for their husbands.

“It’s half past seven, your man is asking what’s for dinner. You completely spaced. No worries, we will meet you in the frozen aisle,” says the status update posted on the Davis, Calif. Whole Foods store's Facebook page.

Facing backlash from Facebook fans, many considering themselves loyal Whole Foods customers, the page seemed to try rectifying the situation around 11 a.m. Tuesday by posting a photo of man holding frozen items in the store.

“Tripp's picking up fried rice and broccoli beef for his man. Date night any night!” the caption of the photo says.

Tuesday afternoon, a Whole Foods spokeswoman told Newsmax by email: “We apologize and did not intend to offend! This was meant to be a lighthearted post regarding quick and tasty dinner options. We’ve updated the post with a photo to better reflect this sentiment.”

With a growing feed of 40 comments, 11 shares and nine “Likes,”here are the reactions of some users:

“Yeah I'm the cook in the family... It's 2012 not 1955,” Juan Carlos Romero posted.

“Someone's gonna get fired for this for sure,” Cat Jones posted.

“How delightfully outdated that you assume the woman needs to have food ready for the man…and in this day and age where so many households require two incomes to stay afloat. I guess the woman should work all day AND be mindful that everybody gets fed,” Tawny Yambrovich posted.

At a time when millions of business owners and companies use Facebook and other social networks to promote their brand, engage customers and attract new ones, this isn’t the first time a company has received harsh scrutiny for a social media misstep.

The day of the “Dark Knight” mass theater shooting that left 12 dead and 70 injured in Aurora, Colo., the Twitter handle for online store CelebBoutique posted a promotional tweet using an Aurora hashtag without taking a moment to find out why Aurora was trending.

“#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)” the company posted, with a link to its website. The tweet was soon deleted and an apology was issued after many users criticized the company.

Likewise, after Barack Obama was re-elected as president in November, a  KitchenAid employee inadvertantly posted the following tweet from its official handle that has more than 24,000 followers: "Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president. #nbcpolitics."

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