A British wholesale supplier who hoped to make a killing off 10,000 Lance Armstrong DVDs he purchased in September now fears the merchandise will just sit on his shelves after the disgraced cyclist's recent doping confessions.
Karl Baxter, owner of Wholesale Clearance UK, bought thousands of copies of a 2005 Discovery Channel documentary about the former athlete for £10,000 – roughly $16,000, the Daily Mail reported.
He planned to sell them for about $4 apiece, at £3 each.
The Daily Mail
reported the movies are posted for sale on Baxter's company website with the following description, complete with the apt tagline: "'The Secrets behind the Success,' the hour-long special explores his vigorous training methods, superhuman physiology and high-tech equipment."
After Armstrong's sit-down with Oprah Winfrey on Thursday, where he admitted to using performance-enhancing drugs to win his seven Tour de France titles, Baxter has had trouble moving the DVDs and said he may only recover one-tenth of his investment.
"I just wish he had either kept his mouth shut a bit longer or not done it in the first place," Baxter told the Dorset Echo
Baxter's company, based on the south coast of England, sells clothes, electronics, jewelry, and other goods to stores and individuals in the United Kingdom.
Baxter bought the documentaries for about a dollar each last September, following the court case that found Armstrong guilty of doping.
Armstrong chose not to contest the case in which 11 witnesses, most of them former teammates, testified against him. It ended with a 200-page damning report and a life-long ban from the sport by the U.S. Anti-Doping Agency. He lost several endorsements from brands like Nike. However, his cancer charity Livestrong continued to flourish, as many of his biggest donors stood by the former cycling champion.
Still, based on Armstrong's enduring support at the time, Baxter thought the risky venture would pay off big.
"The idea was to sell them in small job lots so traders could go on eBay, Amazon or car boot sales and sell them on," Baxter told his hometown newspaper.
Now, he has to brainstorm creative uses for the surplus goods.
"This is one of the few things I've managed to buy that has come back to bite me," he told the Dorset Echo. "I'm paying storage on them. I could make a tower or build a big dominoes track for my 3-year-old."
On Wholesale Clearance's Facebook page, users have come up with other alternatives, including re-labeling the videos as fiction, giving them to a "re-CYCLING" center or, as one person offered, using them as deluxe windshield snow scrapers.
On Saturday, an Australian library employee jokingly moved all books on Armstrong to the fiction section.
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