Scary Anti-smoking Ad Campaign Helps Get 100,000 to Quit, CDC Says

Monday, 09 Sep 2013 05:36 PM

By David Ogul

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A government-funded, scary anti-smoking ad campaign meant to shock people with graphic depictions of tobacco’s dangers has helped 100,000 or more Americans kick the nicotine habit, researchers say.

The Centers for Disease Control crafted the ads after meeting with smokers. An estimated 1.6 million Americans tried to quit and at least 100,000 likely succeeded, USA Today reported, because of the ads that showed real ex-smokers who had suffered from paralysis, stroke, heart attacks, amputated limbs, or lost lungs.

Urgent: Should U.S. Strike Syria? Vote Here

The first round of ads ran in the spring of 2012, and a second round ran this past spring. A third round is planned for next year, USA Today said.

The ads are meant to make people uncomfortable, and they can be viewed on the Centers for Disease Control website.

“I wish we could make upbeat, happy ads,” Tim McAfee, director of CDC’s Office on Smoking and Health, told USA Today. But that’s not what smokers said would motivate them to quit.

The CDC’s study was published in the medical journal The Lanclet. It surveyed a randomly selected group of more than 3,000 smokers and some 2,220 nonsmokers before and after the first campaign. Before the campaign started, 31 percent of smokers said they had tried to give up the habit at least once in the previous three months. That number went up to 35 percent after the campaign. About 13 percent said they succeeded.

Erika Sward, an assistant vice president of national advocacy at the American Lung Association, told USA Today that what surprised her was the large number — more than 35 percent — of nonsmokers who talked to friends or family about the dangers of smoking after the campaign. Less than one-third of nonsmokers had done so before the campaign.

The series of ads is called Tips From Former Smokers. Among the subjects is an 18-year-old with an oxygen mask in the hospital because of second-hand smoke and a 57-year-old heart attack victim showing a scar from his surgery. One of the most striking ads included North Carolina resident Terrie Hall, 52, a smoker who suffered from throat cancer.

“People would come up to her in the grocery store or drug store in other towns and ask ‘if you are the woman on the ad – you inspired me to quit smoking – thank you so much,’” Dr. Tim McAfee, director of the CDC’s Office and Smoking and Health, told NBC News.

Urgent: Should Obamacare be Repealed? Vote Here Now

Related stories:

Report: U.S. Adult Smoking Rate Dips to 18 Percent

E-cigarettes Pushed as Way To Quit Smoking But Have Doubters

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Nick Mangold of Jets Dons NYPD Hat in Honor of 2 Slain Officers

Monday, 22 Dec 2014 12:05 PM

New York Jets center Nick Mangold wore a NYPD hat during Sunday's game against the New England Patriots in honor of New  . . .

Garth Brooks, Justin Timberlake Wow Crowd With Surprise Duo

Monday, 22 Dec 2014 11:28 AM

Country music superstar Garth Brooks joined pop sensation Justin Timberlake on stage at Nashville's Bridgestone Arena to . . .

Orangutan's Argentina Human Rights Case Settled in Her Favor

Monday, 22 Dec 2014 11:08 AM

An orangutan has been recognized by a court as a "non-human person" unlawfully deprived of its freedom by an Argentine z . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved