The Sportsman Channel is banking on Sarah Palin's star power to attract viewers as the channel announced 12 episodes of a series featuring the former vice presidential candidate.
Palin's new program, called "Amazing America," will debut next April, where the show will be feature and personality driven, Gavin Harvey, the Sportsman Channel's CEO told the Associated Press.
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"It's very important to have somebody of her stature as a personality on Sportsman because it validates the whole category for everybody," Harvey said.
The Sportsman Channel broadcasts to roughly 32 million homes around the country and is geared toward viewers interested in hunting, fishing and shooting.
"I'm excited to help shine a light on all the great American sportsmen and women in the country who live the outdoors lifestyle," Palin said in a Sportsman Channel news release.
"Sportsman Channel is the leader in their industry and I am thrilled to be partnering with them on this show."
The program will spotlight a wide variety of people, from newsmakers to "everyday people." Palin's husband Todd is a four-time Iron Dog champion.
"'Amazing America' with Sarah Palin explores and experiences the coolest and most original people, places, businesses, and gadgets that appeal to Red, Wild and Blue America," the Sportsman Channel's website said. "Former Governor Sarah Palin takes viewers into the life of those living the American dream."
Since her run for vice president with U.S. Sen. John McCain in 2008, Palin has made several forays into television, including her regular work as a political commentator on the Fox News Channel and host of the former TLC network series "Sarah Palin's Alaska."
Palin has also published three New York Times best-selling books, "Going Rogue," "America By Heart," and "Good Tidings and Great Joy." Time magazine named her one of the "100 Most Influential People in the World" in 2009 and 2010.
Harvey told the Associated Press that the Sportsman Channel has no interest in being political.
"It's not our intention at Sportsman to take any political position," Harvey said. "This lifestyle, coast to coast, crosses every type of political spectrum."
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