Royals Billboard: Kansas City's Eye-Catching Marketing a Home Run

Wednesday, 05 Feb 2014 12:34 PM

By Alexandra Ward

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The Kansas City Royals have struck publicity gold yet again with a creative billboard that has baseball fans lighting up Twitter.

Some are calling it the "best billboard in baseball," while others say it could be the coolest of all time. But one thing is clear: The Royals' new marketing campaign definitely has people talking.

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The giant sign features left fielder Alex Gordon sliding headfirst into a base. But what's so interesting is that he appears to take part of the billboard with him.

"We picked the player on purpose," Toby Cook, Royals vice president of community affairs and publicity, told the Kansas City Star. "We picked Alex because we just feel like he epitomizes the way the team plays: gritty, play hard everyday. We wanted people to think about living up to the name on the jersey, Royals."

The Royals' billboard seems to be serving its purpose as it was the talk of Twitter this week.

This isn’t the first time a Royals billboard has gotten people talking. Last year's twin billboards created a similar stir. On one side of Interstate 35, James Shields pitched a ball that appeared to whiz across to the other sign where catcher Salvador Perez made the stop.

Cook said the plan is to have this year's sign draw an even bigger response from fans.

"Our hope was that we would be able to top last year’s campaign or at least match the response that we got, which was overwhelmingly positive," he told the Star. "It remains to be seen whether it’s going to be the same or better, but so far the response has been pretty overwhelmingly popular both nationally and local."

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