Tags: ronan farrow | colbert report

Ronan Farrow Jokes About Youth Viewers on 'The Colbert Report' (Video)

By Michael Mullins   |   Wednesday, 12 Mar 2014 02:44 PM

Ronan Farrow and Stephen Colbert exchanged jokes about today's youth, which happens to be both men's target audience, during an interview on Comedy Central's "The Colbert Report" Tuesday night.

While describing his daily MSNBC show "Ronan Farrow Daily" as "a new generation of news show for a new, more engaged generation of viewers," Farrow followed with a jab at his target audience saying the show is at "1 p.m. weekdays to appeal to the youth demographic of people who are just waking up from not getting to their job."

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Farrow immediately clarified his remark, saying his new show, which premiered Feb. 24, was "not a youth show" but rather aimed to connect with viewers of all generations.

"What is your generation?" Colbert asked.

"Strange people who have worked in Afghanistan and at the State Department and now run a TV show," Farrow joked. "That's the target demo: nerds."

Colbert, whose Comedy Central news personality is a caricature of a conservative cable news host, further pressed the 26-year-old Farrow about being an employee at the progressive cable news network MSNBC.

"They hire mostly at MSNBC to be shills for the left," Colbert said. "Are you a shill for the left?"

"Look, I could secretly be an O'Reilly type," Farrow responded.

Farrow, who is the son of actress Mia Farrow and either Woody Allen or Frank Sinatra, has some 240,000 followers on Twitter. Despite his popularity on the social media site, to date it has not translated into high ratings on his recently launched show.

In the weeks after his show debuted, Farrow's numbers tanked, averaging 243,000 daily total viewers and just 55,000 viewers in the key demographic age group of people ages 25-54 in his first week, TV Newser reported.

Prior to his MSNBC debut, Farrow made news for publicly displaying his opposition to a Woody Allen tribute at the Golden Globe Awards this year with a tweet that suggested the famous director had molested Farrow's adopted sister Dylan, when she was just 7 years old.

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Allen's publicist Leslee Dart responded to Farrow's accusation by saying the famous director said they were "untrue and disgraceful."

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