Tags: ronald | mcdonald | makeover | new | look | online | role

Ronald McDonald's Makeover Includes New Look and a Role Online

Friday, 25 Apr 2014 08:04 AM

By Michael Mullins

Ronald McDonald is sporting a new outfit as the fast food giant attempts to make over its ambassador's image. The red-haired icon is also taking on social media tasks for his  employer.

Ronald's new look consists of a red blazer and red bow tie, along with a yellow vest, yellow cargo pants, and a red-and-white striped rugby shirt. His signature red, elongated shoes remain as they were.

In addition to Ronald's new look, McDonald's announced on Wednesday in a press release that for the first time their clown spokesman will be taking an active role on its various social media sites.

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"Ronald brings to life the fun of our brand by connecting with customers around the world, whether he’s promoting literacy or spreading cheer at a Ronald McDonald House," Dean Barrett, Senior Vice President of McDonald's Global Relations, said in a press release. "Customers today want to engage with brands in different ways and Ronald will continue to evolve to be modern and relevant."

Using the #RonaldMcDonald hashtag on social media sites such as Twitter, Ronald McDonald will be promoting the brand's apparent new catch phrase – "Fun makes great things happen," which according to McDonalds corporate promotes the idea that "moments of fun and enjoyment bring out the simple pleasures in life and can lead to acts of goodness."

"Selfies …here I come!" the fictional clown said in the company's press release. "It’s a big world and now, wherever I go and whatever I do...I’m ready to show how fun can make great things happen."

Tony Award-wining theatrical costume designer Ann Hould-Ward was the creative talent behind Ronald's new outfit. Hould-Ward is known for her costume work on such Broadway performances as "Beauty and the Beast," "Into the Woods," and "Sunday in the Park with George."

"Designing new clothes for Ronald McDonald was one of the highlights of my career," Hould-Ward said in a statement. "I’ve worked with some really big names over the years and suiting up a living legend was a real thrill."

"It’s wonderful to see what Ronald means to people around the world," Marlena Peleo-Lazar, Chief Creative Officer for McDonald’s USA, added. "We couldn’t be more excited to give him a new look and send him off to visit his fans everywhere."

Ronald McDonald became the official national spokesman for the fast food chain in 1966, having first been introduced during several TV appearances in Washington, D.C. in 1963.

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