President Barack Obama and presumptive Republican nominee Mitt Romney are battling to attract swing voters to their side, as they are more than likely to determine the outcome of this year’s presidential election, just like they did in 2008, Politico
The swing voters range from wealthy, college-educated white voters to blue-collar workers of many ethnicities. They include people in the Midwest struggling with the decline of the rust belt and suburban soccer moms.
The clash over these voters will be particularly interesting as Obama and Romney both tend to attract the highly educated, upper-income sector of swing voters, and both have had trouble firing up less wealthy voters, according to Politico.
Making the candidates’ task especially difficult is that they often must offer different messages to win over each of those two groups. Populism may attract blue collar voters, but it’s unlikely to appeal to the wealthy.
“Whites as a group are leaning Republican. . . . The sub-groups of whites that seem to be really divided are the higher-education whites,” Mike Dimock, associate director of the Pew Research Center, told Politico. “College graduate whites are split today. They were split in 2008.
“While Obama seems to have lost some ground among whites overall, he hasn’t lost ground among these higher socioeconomic whites,” he said.
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