A much-talked-about new film, which depicts Republican presidential front-runner Mitt Romney as a ruthless financier, has been released. The film is a systematic attack piece on the former Massachusetts governor's private-sector record.
It is titled “When Mitt Romney Came to Town” and was released in South Carolina on Wednesday by a super-PAC that supports Newt Gingrich’s campaign, Winning Our Future, utilizing a website, www.kingofbain.com.
“Capitalism made America great - free markets, innovation, hard work - the building blocks of the American Dream,” the website indicates. “But in the wrong hands some of those dreams can turn into nightmares.”
The film focuses on the former Massachusetts governor’s record as chief executive officer of private-equity firm Bain Capital.
The Gingrich supporting super-PAC was recently given $5 million from casino owner Sheldon Adelson and plans to buy $3.4 million worth of advertising in South Carolina.
Winning Our Future bought the movie for $40,000, which was reportedly the cost of the project’s production.
The 28-minute documentary features individuals who speak about having lost their jobs after Bain Capital acquired the companies where they were employed. Romney is depicted as a son of privilege and someone who is “more ruthless than Wall Street.”
The primary message of the movie is conveyed by the narrator through the use of rhetorical questions.
“Now Romney says he wants to bring what he learned on Wall Street to the White House,” the narrator says. “What would his Cabinet look like? Who would he put in positions of power around him?”
The film was produced by Barry Bennett, a consultant to the Rick Perry-aligned super-PAC, Make Us Great Again.
According to The New York Times, Bennett offered the film to Perry’s PAC, which reportedly turned it down.
Bennett then presented the film to a John Huntsman PAC, Our Destiny, which reportedly also passed on the project. Fred Davis, an adviser to Our Destiny, told Politico that the group saw the film “too late to seriously consider.”
As to the content of the movie, Davis summed it up in the following manner.
“Think Swift Boats,” he said.
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