Tags: red | lobster | sold

Red Lobster Sold: Seafood Chain's 700 Restaurants Go for $2.1B

Image: Red Lobster Sold: Seafood Chain's 700 Restaurants Go for $2.1B

Friday, 16 May 2014 09:08 AM

By Newsmax Wires

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The Red Lobster seafood chain is being sold by Darden Restaurants to investment firm Golden Gate Capital in a $2.1 billion cash deal. There are about 700 locations in North America.

The company, which also owns Olive Garden, had announced late last year that it planned to either spin off or sell Red Lobster to improve its financial performance.

Both Olive Garden and Red Lobster have been losing customers in recent years, and the company has tried various menu changes and different marketing campaigns in hopes of winning back business, according to The Associated Press.

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But Darden sees more potential in fixing Olive Garden, which the company says fits with its other, smaller restaurant chains that cater to customers willing to spend more. By contrast, Darden CEO Clarence Otis said Red Lobster has been unable to capture higher-income customers.

Investors have nevertheless challenged Darden's plans to sell only Red Lobster, saying that the company should separate Olive Garden and Red Lobster as a pair from the more successful smaller chains, which include Longhorn Steakhouse and Capital Grille.

There are about 830 Olive Garden locations in North America.

Shares of Darden, based in Orlando, Florida, slipped 1 percent to $50.10 in premarket trading.

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