Pizza Hut Slices Test-Marketed To Compete With Domino's

Thursday, 16 Jan 2014 07:03 AM

By Alexandra Ward

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Pizza Hut is test-marketing single-slice pizza at a couple of locations this week and plans to analyze customer feedback to determine whether to take the new venture nationwide. Top competitor Domino's already sells pizza by the slice. 

One of the top three pizza chains in the U.S., Pizza Hut's new by-the-slice option launched Tuesday at its franchises in York, Neb., and Pawtucket, R.I. Spokesman Doug Terfehr told CNN Money that the initiative is a step toward "the next generation of what the restaurant can be like when it comes to ordering pizza."

Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll

According to The Associated Press, the new Pizza Hut slices cost between $2 and $3 and are only available on a thin crust.

Besides Domino's, Chipotle, another rival, is reportedly mulling a move to pizza as well.

But Pizza Hut plans to expand its offerings while continuing to focus on its main goal, which is speedy pizza delivery. To that end, the company is also planning on reducing the number of dine-in restaurants in favor of emphasizing a carry-out format, the AP reported.

The decision to start selling slices of pizza does, however, open the chain up to competition from mom and pop shops that make their business that way, but Terfehr isn’t worried.

He told CNN Money that single slices at Pizza Hut would give customers another option and wouldn't disrupt the current business model, meaning that it can only help business, not hurt it.

Editor's Note: ObamaCare Is Here. Are You Prepared?

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cookie Monster Taught Meaning of 'Resist' by Actor Ian McKellen

Thursday, 18 Dec 2014 07:58 AM

Cookie Monster gets some help from "The Hobbit" star Ian McKellen in learning what "resist" means during a recent episod . . .

Alamo Drafthouse: 'Team America' to Replace 'The Interview'

Thursday, 18 Dec 2014 07:06 AM

"Team America: World Police," a farcical 2004 comedy about North Korea by the creators of "South Park," will be shown at . . .

SpiceJet Grounded in India After Airline Fails to Pay Its Fuel Bills

Thursday, 18 Dec 2014 06:39 AM

After oil companies stopped supplies of jet fuel to low-cost Indian airline SpiceJet, the financially beleaguered air c . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved