Tags: pizza | hut | perfume | scent

Pizza Hut Perfume: The Scent of Freshly-Baked Dough

Thursday, 06 Dec 2012 09:11 AM

By Dale Eisinger

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You want to smell a piece of this pie?

A new perfume produced by Pizza Hut Canada boasts the scent of the popular pizza chain’s best seller: its dough.

“Introducing Pizza Hut Perfume — a brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough,” a press release says.

The Pizza Hut fragrance began as a joke, after a post on the Pizza Hut Canada fan page that read, “Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?”

Editor’s Note: Who’s to Blame for the Fiscal Cliff? Vote Here!

Because of the thousands of replies the post received, the company went ahead and manufactured the limited-edition scent, “to commemorate Pizza Hut Canada reaching 100,000 Facebook friends.”

Only 110 bottles of the fragrance were manufactured. The recipients? The “lucky” few who commented first on the Facebook post, saying they wanted to smell like pizza hut dough. (The ingredients don’t sound  particularly appetizing, among them malted barley flour, niacin, ferrous sulfate, thiamin mononitrate, riboflavin and folic acid.)

Pizza Hut isn’t the first fast-food chain to unveil a custom scent. Back in 2008, Burger King rolled out Flame, a perfume spray for men that doesn’t smell like anything more specific than a hamburger or grilled meat — an odor that went for only $3.99 per bottle.

There are entire websites out there dedicated to strange fragrances, but nothing in a bottle smells quite so specific as fresh pizza dough. One page, Scent.net, offers many strange sniffs for purchase, most of them comestible (and some not so much) including: Junior Mints, Fresh Hay, Play-Doh, Crayon, Grass, Dirt, Pipe Tobacco, and Black Pepper.

Perhaps even stranger is the custom perfume created over at MyDNAFragrance.com, which turns out to be almost exactly as it sounds. The company will create “a bespoke fragrance designed from your DNA Genetic code,” for a scant $119.

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