Photoshop Model: How Digital Retouching Makes Women Look Hot (Video)

Friday, 01 Nov 2013 07:28 AM

By Alexandra Ward

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A Photoshop time-lapse video showing a model before and after digital airbrushing has stunned viewers who perhaps didn't realize how dramatically a woman's body can be transformed by retouching.

The clip features an every day, average-looking woman in red bikini bottoms posing on her stomach with her legs crossed behind her. She's then given a glamour makeover with makeup and hair extensions before being digitally manipulated — her eyes are enlarged, her legs stretched, her stomach tightened, her skin lightened.

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The result is a woman that looks nothing like the original model.

The video, which was actually created in 2011 by, serves to discourage the advertising industry's all-too-regular practice of heavily Photoshopping models.

"We all now know that seeing thousands of 'perfect' body types in the mass media is having negative affects on young girls and more," wrote on its website. "Airbrushing as a practice should be discouraged when it transforms otherwise permanent features on models. A 'mandatory disclaimer' to state that a model has had her physical body manipulated on a computer is a very simple step in the right direction to addressing the harm that we're causing." 

Though not all fashion magazine might go to this extent, Photoshopping is considered commonplace.

"I feel like it looks like someone else," Erin Heatherton, a Victoria's Secret model, told the New York Post earlier this year of her Photoshopped photos. "I guess it’s not fair. It’s a bittersweet story. You look better, but it’s a lie." 

Viewers of the Photoshop evolution clip were outraged. 

"I feel sorry for the next generation of young´╗┐ women who will feel they need to compete with technology to be beautiful," one YouTube user commented.

"I think women are being forced to follow an unrealistic look because of this," someone else posted. "And I'm sure they feel depressed when they can't match´╗┐ these kinds of photos. I think this is a slap in the face for nature."

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Related stories:

Barbie With Real-Life Average Body Measurements Still a Doll

Israel Bans Thin Fashion Models

Photoshopping Melissa McCarthy 'Unnecessary,' Says Christie Brinkley  

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