Pepsi-Flavored Cheetos Now on Japan Shelves Not Destined for US

Friday, 16 Aug 2013 12:09 PM

By Robin Farmer

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A snack for a new generation that combines soft drink sipping and munchy crunching? Enter Pepsi-flavored Cheetos.

Move over cronuts, peanut butter and jelly vodka, and old-fashioned deep fried twinkies, the new snack from Frito-Lay that even fizzes hit shelves in Japan for a limited time last month, reported USAToday.com.

Currently there are no plans to bring Pepsi-flavored Cheetos to the U.S., said Frito-Lay spokesman Jeff Dahncke.

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Mixing flavors works. “Consumers all want something absolutely new that’s never been seen before,” Lynn Dornblaser, new products guru at the research firm Mintel, told USA Today.

"These Pepsi-flavored Cheetos are the latest food hybrid to spit in the eye of Mother Nature," wrote a reviewer of the snack for The Impulsive Buy.

The innovative snacks smell like cinnamon donuts and even provide a fizz, he wrote. Still, he could only eat a few of the corn puff treat.

“The flavors are very distinct and don’t really ever mesh well together. But they do linger in the mouth for quite a while to leave you with a weird, marginally accurate, if lemony, Pepsi aftertaste.”

Online commenters welcomed the news of a new flavor combo.

“Why is it that the USA can’t get these special foreign flavors. Whopper flavor potato chips are sold in Mexico,” said one reader.

Another post read: “You got Pepsi in my chicken wings! You got chicken wings in my Pepsi! Two great tastes that taste great together!”

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At least one commenter expressed concerns about the snack available on eBay.

“The flavors not meshing would be the point I’d be concerned about if I were to try these (and I won’t). I like how you say that a few tweaks would make them “passable”. That’s not exactly a ringing endorsement.”

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