James McCartney, the 35-year-old son of ex-Beatle Sir Paul McCartney, got a taste of the harsh media spotlight Wednesday during a British interview promoting his own music.
In what website The Independent described as a "car-crash interview" on "BBC Breakfast," the younger McCartney gave brief and at times one-word answers to hosts Bill Turnbull and Susanna Reid, often the kiss of death in live interviews.
For example, when the host asked McCartney about his U.S. tour: “That sounds pretty tiring,” McCartney responded in a deadpan: "Yeah," according to The Independent.
When Reid tried to push for more information, McCartney added: "No it was OK. It was good fun."
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The clincher seemed to come when the hosts, talking about the credits on his album "Me," asked about his famous father, who is still wildly popular in Britain.
"Paul McCartney, who’s he?" Turnbull joked, according to The Independent. The younger McCartney deadpanned again, "Oh, he’s my father."
Fans took to Twitter, slamming McCartney's interview as "excruciating" and "awkward."
"Yet another James McCartney PR disaster! Come on lad – take notes from your Dad," said Liverpool tweeter Cavern Blog.
South England Twitter user Adam Fahn commented: "James McCartney on BBC Breakfast with a lack of personality & mediocre musical talent, shows that the music industry is not a meritocracy."
"James McCartney has become fodder for media trainers across the country on how NOT to do an interview," added London Tweeter Farimah.
"Me" is James McCartney's first full-length album of his music, according to the "BBC Breakfast" interview. On his website, McCartney described "Me," which was released on May 21, as "honest."
"For my first album I wanted to make a record that would be intimate, deeply personal, and honest,” he said on the website. "An album that would say, 'This is who I am … both musically and personally. This is me."
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McCartney said on his website that he wants to become a musician who evolves with time and experience.
"Some artists are happy doing the same thing again and again, but my favorite artists are the ones who evolve and grow, and I want to be one of them," he said on the website.
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