Parents Still Reading to Kids, World Book Day Survey Finds

Thursday, 07 Mar 2013 09:16 AM

By Megan Anderle

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Despite increasingly hectic lives and the advent of digital everything, 71 percent of parents are still finding time to read to their kids, a British survey reveals.

To mark World Book Day on March 7, the Sainsbury's grocery stores chain in the United Kingdom surveyed 2,000 people and found that nearly three quarters of families make time to read regularly, according to the Telegraph.

The survey also found that 67 percent of children are encouraged by parents to catch up on their favorite books during long car journeys, on public transportation, and in between extracurricular activities.

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“I cannot express how important reading to your children is,” Emma Kenny, a child psychologist, told the Telegraph. “The book world is a world of make believe, which invites the imagination to embark on creative and magical journeys.”

Last month, a poll by Opinium for Booktrust revealed that only 13 percent of fathers are the main reader in households. A quarter of those polled said fathers' late working hours were to blame, but based research from the Institute of Education suggests that many fathers perceive reading as being a female-dominant activity. Additionally, when fathers read to their children, they tend to favor their daughters over their sons, reading to little girls more frequently and for longer periods of time, the Telegraph reports.

In another study that surveyed the reading habits of 300,000 pupils in 1,600 UK schools, 13- and 14-year-olds were likely to choose books that were lower than their comprehension level. Boys in particular were found to opt for easier books, the BBC reports.

The report claims that the average reading age of the books chosen by 13 and 14-year-olds was 10 years old.

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In contrast, elementary school children were found to be choosing books which with a reading level higher than their own.

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