Tags: oscar | swag | bags

Oscar Swag Bags Worth $85K Include Hair Restoration Procedure, Travel

By Ken Mandel   |   Friday, 28 Feb 2014 03:25 PM

This year's Oscars swag bag, the treasure trove of gifts given annually to Academy Award nominees, is valued at about $85,000, or twice the amount of last year's offerings.

Distinctive Assets, the company that assembles the bags, told Business Insider that merchants were lining up for the chance to get into the swag bags.

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"This year we had so many vendors approach the team at Distinctive Assets wanting to be a part of the gift bag," a company spokesperson said. "There are also several luxury items included which really boost up the value."

Even if they don't leave with a gold statuette, nominees will receive include a $16,000 voucher for a hair restoration operation from Chicago surgeon William Yates. The procedure uses robotic equipment, and Yates told NBC Chicago he wanted to "introduce the stars to the new technology."

Other items include a $15,000 walking tour of Japan from Walk Japan, a $9,000 trip to Las Vegas, a $6,850 train trip in the Canadian Rockies and a $4,900 home water filtration system.

There are even two items priced at less than $50: $23 worth of reusable dry-cleaning bags from Green Garmento and $39 in weight-loss gummies, protein bars, and shakes from Hydroxycut. The most bizarre item, and potentially one of the more talked about, is a $2,700 "O-Shot" procedure to enhance a woman's sex drive.

Last year's freebies came in at $48,000, according to examiner.com and included items ranging from a $4 bottle of Windex Touch-Up Cleaner to a $12,000 stay at either Lizard Island or El Questro Homestead in Australia.

Host Ellen DeGeneres also receives a bag.

The Academy Awards will air Sunday night at 7 EST on ABC.

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