Tags: old | spice | mom | ad | creeps

Old Spice Mom Ad: 'Momsong' Commercial Creeps Out Tweeters (Video)

Wednesday, 08 Jan 2014 12:51 PM

By Alexandra Ward

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A new Old Spice mom ad that some are calling "Momsong" has been dubbed the "weirdest commercial of 2014" by creeped-out Twitter users.

The ad spot, which first aired Sunday during one of the NFL playoff games, is the latest viral effort from Old Spice and it's part of the company's newest marketing campaign called "Smellcome to Manhood."

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The clip is all about how Old Spice body spray quickly transforms boys into men, much to their overprotective mothers' dismay. The commercial shows teenage boys using Old Spice and then hanging out with girls — cruising in a convertible, chatting with each other in the school cafeteria, lying on the beach, and cuddling at home on the couch — as their moms spy on them and lament the downfall of their precious baby boys.

Twitter had a field day with the weird new Old Spice commercial.

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