Kids Photoshopped To Make Them Fat for Obesity Campaign

Tuesday, 11 Jun 2013 11:15 AM

By Michael Mullins

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A California childhood obesity campaign is in hot water after it was learned that the young models used in the ads were not actually obese, but rather had their images manipulated to give the appearance that they were overweight.

First 5 California, a government funded early childhood program, is behind the controversial campaign and defended its decision to distort the images via Photoshop.

"It was intended to show parents the real-life consequences of obesity and what sugar can do to our children's lives," First 5 spokesperson Lindsay Van Laningham told MSN. "The ads have just started going up in a series of convenience stores in certain parts of the state where it's hard to get access to healthy food . . . Areas deemed 'food deserts.'"

Urgent: Is Obama Telling the Truth on IRS, Benghazi Scandals?

In at least two of the anti-obesity advertisements, there are young, chubby girls, one Asian and the other African-American, sipping a straw from a container labeled sugar.

Below the images the ads read: "Sugary drinks like juice, sports drinks and soda can cause obesity. Choose milk and water instead."

In the original images, the girls are holding milk containers and are noticeably thinner, with smaller cheeks and a less round faces.

San Francisco author Marilyn Wann, who wrote the book, "FAT!SO? : Because You Don't Have to Apologize for Your Size," objected to the distortions describing them as "damaging fear mongering," on her website Fatso.com.

"It was so mindblowingly hateful . . . Hate messages are bad for public health," wrote Mann, who posted the before and after images juxtaposed to each other on Facebook and Tumblr. "Children of all sizes deserve to be valued as they are and supported in eating and exercising, because these behaviors are fun, feel good, and are good for health. No shame or blame!"

Editor's Note: Get the Navy SEALs Cap – Celebrate Our Heroes

This isn't the first time state run health campaigns have employed Photoshop to get their message across, Business Insider's Laura Stampler points out.

A 2012 anti-obesity ad campaign by New York City's Department of Health showed a man on a stool missing one leg due to diabetes. Below the amputee we see three sodas varying in size from small to large, with the message "cut your portions, cut your risk."
In reality, the overweight model perched on the stool had both his legs.

Related stories:

Coca-Cola Obesity Ad Campaign Criticized by Health Advocates

Higher Gov't Health Spending Tied to More Obesity: Study

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
 
 
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved