Tags: obamacare | dominos | nutrition | signs

Obamacare Will Force Dominos Pizza to Post 34 Million Nutrition Signs

Friday, 30 Nov 2012 01:01 PM

By Mark Holthaus

Pizza maker Dominos says it will have to post up to 34 million different signs in each of its shops — one for every possible pizza order — to meet new federal regulations springing from Obamacare that require calorie and nutritional information for every single food product.

“We've done the math," said Jenny Fouracre-Petko, legislative director for Domino's. “It's not like a Big Mac. Pizza is customizable, there are options to factor in. There are 34 million pizza combinations.”

She called the new sign requirements senseless because virtually all Domino's customers order by phone and get their food delivered, so most will never see them. Only 10 percent of Dominos customers actually enter a shop, she told the Washington Examiner.

Editor's Note: ObamaCare Is About to Strike - Are You Prepared?

The new regs promise to tie many other fast food restaurants in knots, along with many grocery stores which on average produce 1,500 different fresh-made items and baked goods.

"Consider just one fresh-baked blueberry muffin. If one is sold, you need a nutrition sign or sticker,” said Erik Lieberman, counsel for the Food Marketing Institute. “If a half dozen are sold, a different one is required. Same if you sell a dozen."

True enough. Buried in the 2,700-page law that most in Congress did not bother to read before passing it is Section 4205 requiring any pizzeria, grocery store, or convenience store with more than 20 locations to post calorie information in their stores on menu boards.
Lieberman predicted that the new regulations being finalized by the Food and Drug Administration will cost the grocery industry $1 billion.

Fouracre-Petko said that posting generic nutrition signs in Domino's will cost $4,700 per location.

"Coughing up almost $5,000 for something like this will hurt," she said.

Both agree it’s the customer who will end up footing the bill.

"It's one more cost consumers are going to have to pay for," said Lieberman.

Editor's Note: ObamaCare Is About to Strike - Are You Prepared?

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