The Norway curling team made a splash at the 2010 Vancouver Olympics with their flashy pants, and now the team that's become known for their gaudy prints will be debuting a new look at the upcoming Sochi Games.
Team members Thomas Ulsrud, Torgor Nergard, Christoffer Svae, and Havard Vad Petersson may have won silver in Vancouver but they were remembered more for their diamond-print red, white, and blue trousers — a far cry from curling athletes' normally muted black pants.
"It was enough to cause a stir in the curling world," Tony D'Orazio, a curler in Rochester, N.Y., who started a Facebook fan page
called "The Norway Olympic Curling Team's Pants," told The New York Times
. "For them to do what they did in 2010, it was revolutionary to curling. It took the traditions of the sport and re-energized it for a new generation."
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Loudmouth, the California-based company that manufactured the duds, said their orders increased tenfold and all the business temporarily crashed their server after Vancouver. The design was so successful that the company decided to team up with the Norway curling team again for this year's Olympic outfits.
The pants for Sochi feature the Norwegian flag's colors in a chevron zigzag pattern.
"These pants would be great to win in," Vad Petersson told The Times of the new design. "But they’d be terrible to lose in. We decided that when we wear them, we have to really try and win and go the whole way."
The Sochi Olympics kick off Feb. 6.
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