Tags: normal | barbie | lammily

Normal Barbie: 'Lammily,' Doll With Real-Life Proportions, Coming Soon

Image: Normal Barbie: 'Lammily,' Doll With Real-Life Proportions, Coming Soon

Thursday, 06 Mar 2014 10:40 AM

By Alexandra Ward

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Nickolay Lamm, the artist whose 3-D images of a normal Barbie called "Lammily" with real-life measurements went viral over the summer, has raised enough money to launch his own doll line.

Lamm first made headlines back in July when he used statistics from the Centers for Disease Control and Prevention to mold a normal Barbie with the proportions of an average 19-year-old woman. He worried that the regular Barbie's 18-inch waist and unrealistic stature, which would reportedly force a real woman to walk on all fours, was encouraging negative body image in young girls.

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"People argue that a toy can't do any harm. However, if we criticize skinny models, we should at least be open to the possibility that Barbie may negatively influence young girls as well," Lamm told The Huffington Post at the time. "Furthermore, a realistically proportioned Barbie actually looks pretty good."

Now, Lamm is making his mockup normal Barbie a reality with the help of the crowd-sourced fundraising site Kickstarter. He posted his Lammily project to the website on Wednesday and was able to exceed his goal of $95,000 in just 24 hours.

With the tagline "Average is beautiful," the Lammily line of dolls features realistic body structures and highlights healthy lifestyle practices.

Mattel, the maker of Barbie, has long denied that its doll contributes to unrealistic body image. In an interview just last month with Fast Company, Mattel's lead Barbie designer again defended the doll's measurements.

"Barbie’s body was never designed to be realistic," Kim Culmone, vice president of design, said. "She was designed for girls to easily dress and undress."




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