Nike Air Yeezy II "Red October," the long-awaited sneaker designed by rapper Kanye West, was made available online by Nike on Sunday, only to see the shoes rapidly sell out and take on a life of their own at online auction websites.
Nike made the announcement about West's "Red October" sneakers on Twitter.
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Within minutes, though, Nike sent out second tweet.
"After what seems like a lifetime, the infamous 'Red October' Nike Air Yeezy 2 (were) released today via a Twitter link from Nike Store at 1:00 p.m. EST," wrote Jeffrey Jason, of KicksOnFire.com.
"As expected, this Yeezy 2 release sold out in a matter of minutes leaving many sneakerheads jumping for joy! And of course it left tons of sneakerheads furious."
Resale of the sneakers online have been reaching four-figure and even five-figure prices, leaving other sports shoes in the dust.
"The Nike Air Yeezy 2 'Red October' sold for $245 on the Nike.com site," Nike's website said. "Nike has removed the product page completely from their site. Now guess what the Nike Air Yeezy 2 'Red October' is going for on eBay? Offers range from $3,000 to $10,000 for these sneakers. That is quite a premium."
Upset sneaker enthusiasts took to Twitter to express their disappointment over the way Nike handled the shoe's release.
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