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New Yahoo Logo Highlights '30 Days of Change' Marketing Campaign

Thursday, 08 Aug 2013 07:48 AM

By Alexandra Ward

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Yahoo is rolling out a new logo next month, but until then the search giant will showcase different looks each day for its companion "30 Days of Change" marketing campaign.

Starting Wednesday, Yahoo began displaying a new logo on its site and partner products. The logo will change each day for the next 30 days until Sept. 4 when one of them will permanently replace the old signage.

"Over the past year, there's been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too," the Internet icon posted on its Tumblr page Wednesday.

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"The new logo will be a modern redesign that's more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo."

Though the new logo will be something entirely new, the purple color, the iconic exclamation point, and the famous yodel will remain untouched.

"The logo is your calling card, identity, manifestation," Yahoo's Chief Marketing Officer Kathy Savitt told USA Today. "The Yahoo logo is iconic; some people love it, some people hate it. We decided to change it, to reflect new products… and depict our next chapter."

Here are the first two designs for Yahoo's new logo:

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