The NBA is considering putting nicknames on the back of players' jerseys, so “King James,” “Shuttlesworth,” “KG,” and “The Truth” may be coming to Miami Heat and Brooklyn Nets uniforms soon.
The NBA is thinking about allowing some members of the two teams to wear “nickname jerseys” during at least one of their matchups this season. The league has not made a formal announcement, but some players said they were notified about the plan several weeks ago.
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"It shows growth in our league and it shows we do adapt to what's going on around us," Ray Allen, the Heat guard who plans to wear Shuttlesworth on his jersey, told The Associated Press
. "And we're still kids, playing a kids' game. Even though we're now men playing a kids' game, we still remember where we come from. Everybody had a nickname and it's a way to let the fans in a little bit more."
Allen told the AP fans and players would like the move.
Miami forward Shane Battier said he opted for “Shaneo” after he was told his first choice of “Batman” was a no-go due to Warner Brothers owning the rights to the superhero name.
Four-time NBA MVP LeBron James is expected to have "King James" stitched to his jersey. Heat guard Dwyane Wade could likely choose between "Three" — his jersey number and number of championship wins — or "D-Wade."
Brooklyn forward Paul Pierce wears “The Truth” on his custom Nike shoes, and fellow new Nets forward Kevin Garnett has long answered to his initials, “KG.”
“It’s just a way to create a little more spin and sizzle around the game,” Allen Adamson, managing director at design and branding firm Landor Associates told Bloomberg Businessweek
. “What you try to do is reinvent something every year, provide something new, or put a twist on things.”
Fans eagerly await games between The Heat and the Nets, who are among the preseason favorites in the Eastern Conference. The first meeting between the teams is Nov. 1 in Brooklyn.
The nicknamed jersey plan drew a mixed reaction on twitter.
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