One of the things that made George M. Steinbrenner a great man was that he always knew the right guy for the right job. In 1977, when he needed an outfielder, someone to hit cleanup behind the great Thurman Munson and to fill up the stadium once again, he went right to Reggie Jackson.
In the early 90’s when he needed a face for the franchise, someone to build a dynasty on and who would one day become a team leader, he drafted a young kid from Kalamazoo named Derek Jeter and surrounded him with names like Posada, Williams, Pettitte and Rivera. And when he dragged a young kid named Ray Negron into the holding cell in the old stadium after catching him spray painting on the side of the building, I think he knew then that eventually that kid’s place was back in that very community where The Boss first found him.
Ray Negron was born to do community outreach, and that is why to this day he carries business cards that identify him as Special Assistant to George Steinbrenner, Community Outreach. Yankee President Randy Levine has been tremendously supportive of Ray and his efforts to continue the job he started with The Boss, and I know Ray is incredibly grateful to have the opportunity to continue his special work with the team.
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