Tags: msnbc | ratings | maddow | hln

MSNBC Ratings Plummet With Maddow At New Low; HLN Ahead in Viewership

Friday, 31 May 2013 08:17 AM

By Michael Mullins

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MSNBC's ratings dropped significantly in May, down double-digits compared to last year, putting the network in a fourth place finish behind HLN in both primetime and total day viewership.

In May, MSNBC averaged 539,000 daily viewers during primetime, of which 175,000 were in the much sought after 25 to 54-year-old demographic. In total day viewership, excluding prime time, the left-leaning network averaged 346,000 total viewers, a ten percent drop year-to-year, with 115,000 from the 25 to 54 demographic.

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In comparison, Fox News, the cable news ratings leader for ten years, had 1,246,000 total day viewers, an increase of 24 percent from last May, of which 236,000 were in the 25-54 demographic.

During primetime, Fox News had 1,973,000 total viewers, a 17 percent increase, of which 308,000 were 25 to 54 years old.

CNN, which came in second overall, showed a significant ratings surge from this time last year, with a 61 percent increase in total day viewers, of which there were 465,000, and a 92 percent increase among 25 to 54-year-olds overall, of which there were 161,000.

CNN saw similarly significant gains in primetime year to year.

In May, the original Cable News Network saw a 70 percent increase in primetime viewership, with 660,000 people tuning in between 8 p.m. and 11 p.m. EST, of which 225,000, a 97 percent increase, were in the 25 to 54 demographic.

HLN, a CNN spinoff network that is also owned by Time Warner, saw the greatest increase in viewership, ranking in third place overall.

Compared to May of 2012, HLN's ratings boomed, up 111 percent in total day viewers, with 494,000 individuals tuning in, of which 175,000 were 25 to 54 years old.

HLN's primetime viewership increased by 91 percent, with 624,000 people watching their programs, of which 209,000 were in the 25 to 54 demographic.

HLN's May ratings surge could be partially attributed to its extensive coverage of the Jodi Arias trial, according to The Hollywood Reporter (THR).

In its cable news ratings roundup, THR also noted that MSNBC's ratings drop was due to low viewership of its flagship primetime show, "The Rachel Maddow Show," which airs at 9 p.m. EST. May was "Rachel Maddow"'s lowest-rated month since it debuted in September 2008.

Additionally, "All In With Chris Hayes," which airs at 8 p.m. EST and recently replaced "The Ed Show," was down 32 percent in total viewers from the same time slot last year.

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Related stories:

MSNBC at 7-Year Ratings Low Amid Obama Scandals; Fox News on a Roll

MSNBC Continues Ratings Plunge

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