MSNBC's ratings dropped significantly in May, down double-digits from this time last year among key demographics, resulting in a fourth place finish behind HLN among cable news networks in both primetime and total day viewership.
In May, MSNBC averaged 539,000 daily viewers in primetime, of which 175,000 were in the much sought after 25 to 54-year-old demographic. In total day viewership, excluding prime time, the left-leaning network averaged 346,000 total viewers, a ten percent drop year-to-year, with 115,000 from the 25 to 54 demographic.
In comparison, the cable news ratings leader for ten years – Fox News, had 1,246,000 total day viewers, an increase of 24 percent from last May, of which 236,000 were in the 25-54 demographic.
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In primetime, Fox News had 1,973,000 total viewers, a 17 percent increase, of which 308,000 were in the 25 to 54 demographic.
CNN, which came in second overall, showed a significant ratings surge from this time last year amounting to a 61 percent increase in total day viewers, of which there were 465,000, and a 92 percent increase among 25 to 54-year-olds overall, of which there were 161,000.
CNN also saw similarly significant gains in primetime year to year.
In May, the original Cable News Network experienced a 70 percent increase in primetime viewership with 660,000 people tuning in between 8pm and 11pm ET, of which 225,000, a 97 percent increase, were in the 25 to 54 demographic.
The largest gains in the ratings war was made by HLN, a CNN spinoff network that is also owned by Time Warner, which came in third place overall.
Compared to May of 2012, HLN's rating boomed, up 111 percent in total day viewers at 494,000 individuals tuning in, of which 175,000 were 25 to 54 years of age.
Similarly in primetime, HLN's viewership increased by 91 percent with 624,000 people watching their programs of which 209,000 were in the 25 to 54 demographic.
HLN's May rating surge could in part be attributed to its extensive coverage of the Jodi Arias trial
, notes the Hollywood Reporter (THR).
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In its cable news ratings roundup, THR also noted that MSNBC's ratings downfall in May was in part due to poor viewership of its flagship primetime show, "The Rachel Maddow Show," which airs at 9 p.m. E.T., and saw its lowest-rated month since it debuted in September 2008.
Additionally, "All In With Chris Hayes
," which airs at 8 p.m. E.T. and recently replaced "The Ed Show,"
was down 32 percent in total viewers from the same time slot the year prior.
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