Tags: msnbc | cheerios | tweet | apology

MSNBC Cheerios Tweet: Network Apologizes to GOP For Gaffe

By Alexandra Ward   |   Friday, 31 Jan 2014 12:20 PM

MSNBC President Phil Griffin apologized to the GOP and Republican National Committee Chairman Reince Priebus Thursday, a day after his network sent out a controversial tweet regarding an upcoming Super Bowl commercial for Cheerios.

The tweet, which has since been deleted, was in reference to a Cheerios commercial that depicted a biracial family.

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"Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family," the post read.

Priebus was so angry about the tweet that he encouraged all conservatives to boycott the left-leaning MSNBC until he received a personal apology from Griffin.

"Until [Griffin] takes internal corrective action and personally apologizes — not just to the RNC but to all right-of-center Americans — I’m banning all RNC staff from appearing on, associating with, or booking any RNC surrogates on MSNBC," he said in a statement Wednesday.

His wish was answered Thursday when the MSNBC president did just that.

"The tweet last night was outrageous and unacceptable. We immediately acknowledged that it was offensive and wrong, apologized, and deleted it. We have dismissed the person responsible for the tweet," Griffin said in a statement. "I personally apologize to Mr. Priebus and to everyone offended. At MSNBC we believe in passionate, strong debate about the issues and we invite voices from all sides to participate. That will never change."

Priebus then took to the very social network where the controversy was born to announce that he had accepted Griffin's apology.

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