Not only did Lupita Nyong'o win the 2014 Academy Award for Best Supporting Actress in "12 Years a Slave," but her lip balm became a star as well.
When Oscar host Ellen Degeneres was taking singer Pharrell Williams’ hat around a group of A-list celebrities Sunday night collecting money for pizza, 31-year-old Nyong’o took her lip balm out of her purse and put it in the hat, saying she didn’t have any cash.
"Lupita's lip balm!” Degeneres said. “That's worth something!"
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Since then, the Clarins HydraQuench Moisture Replenishing Lip Balm, retailing for $24, began “flying off the shelves immediately,” a Clarins spokesperson told Yahoo Shine
, adding that retail stores and websites carrying the balm sold out of the product by Monday morning.
"This hilarious exchange became an instant social media hit, trending on Twitter as #lupitaslipbalm, and has sold out almost across the country overnight," the spokesperson said.
Examples of #lupitaslipbalm tweets were also posted by several marketing and social media outlets:
Nyong’o celebrated her 31st birthday on Saturday, the same day she won in the Best Supporting Actress category in the Independent Spirit Award ceremony for her role in “12 Years a Slave.”
Nyong' was born in Mexico but was raised in Nairobi and is a member of a prominent Kenyan family.
Many celebrities have become brand ambassadors for a variety of products over the years.
At the 2011 Golden Globes, actress Angelina Jolie was seen applying Chantecaille’s Brilliant Gloss in Love. The $33 lip gloss quickly sold out and was reportedly on backorder for several months.
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