Country singer LeAnn Rimes turned to Ian Padgham to direct the music video to her single "Gasoline and Matches," which used stop-motion animation and was recorded entirely on iPhones.
The video, which was posted on YouTube Saturday, includes shots of Rimes and singer Rob Thomas, who joins her on the single along with guitarist Jeff Beck. The video used bright, colorful animation of toys, matchbooks, and a mini gasoline tank.
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The Hollywood Reporter wrote that Padgham made the roughly five-minute video
with "tens of dollars" with the use of a couple of iPhones with the Vine app. Padgham stitched together some 8,000 "meticulously sequenced" still photographs into his video creation.
"Patience definitely is up there," Padgham told The Hollywood Reporter when asked what it took to put the video together.
Rimes said it was her producer Darrell Brown who initially got her interested in Padgham's work.
"Darrell turned me on to Ian's Vine account, and I'd never seen anything like it," Rimes told The Hollywood Reporter. "I was shocked that nobody had done a (music) video like that before, and I jumped at the chance to do it.
"My part in it took 20 or 30 minutes at the most. Ian flew to Dublin, where I was on tour, and put two iPhones up and filmed me doing two passes of the song, along with a few odd things like 'Reach for a star' or 'Pretend you're falling,'" Rimes continued.
The video will leave those who remember the 1980s thinking of Peter Gabriel's "Sledgehammer" video
Wendy Geller of Rolling Stone magazine called Rimes' "Spitfire,"
which was released over the summer, one of the best country albums this year.
"I feel like musically, this album probably lends itself to the more traditional country than anything on country radio," Rimes said to Rolling Stone. "It was nice to be able to take a breath with 'Lady & Gentlemen' and go back and dig into some of those classic country songs recorded by men. And it was really important, I think, in the whole picture to do that. Because it actually influenced the sound of 'Spitfire.'"
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