Tags: lamborghini | egoista | unveiled | 50th birthday
Image: Lamborghini Egoista Unveiled at Carmaker's 50th Birthday Celebration

Lamborghini Egoista Unveiled at Carmaker's 50th Birthday Celebration

Monday, 13 May 2013 11:19 AM

By Michael Mullins

The 2013 Lamborghini Egoista was unveiled Saturday to a select 350 dinner guests at the carmaker's 50th anniversary party in Italy.

With its stealth fighter-like appearance, the one of kind one-seater is powered by a 600-hp V-10 engine and was designed by Italian car designer Walter De Silva.

"I am very attached to this Italian brand, being an Italian myself," De Silva said. "I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head."

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In explaining the name behind the car, De Silva described the automobile as hedonistic with its target audience being "hyper-sophisticated people."

"This is a car made for one person only, to allow them to have fun and express their personality to the maximum," the Italian designer said. "It is designed purely for hyper-sophisticated people who want only the most extreme and special things in the world. It represents hedonism taken to the extreme, it is a car without compromises, in a word: egoista (or selfish)."

De Silva is the current head of the Volkswagen Group Design. Lamborghini was acquired by the German automaker in September 1998.

Despite the hype around the futuristic vehicle, which Topspeed.com describes as a "fighter jet on wheels," Lamborghini says it has no plans to ever put the car into production.

The Egoista is comprised of lightweight materials including aluminum and carbon-fiber parts, and has a body consisting of a special antiradar material to parallel aeronautic designs, noted Topspeed.com

Additionally, in place of traditional headlamps, Lamborghini fitted the Egoista with LED warning lights buried within the automobile's recesses of its three-pod design.

The orange-tinted cockpit has an above-head, anti-glare glass domed canopy that slides open giving the occupant the feeling that they are in a fighter-jet rather than a car.

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"It’s as if Ferruccio Lamborghini were saying: 'I’m going to put the engine in the back, I don’t want a passenger. I want it for myself, and I want it as I imagine it to be,'" De Silva added. "It is a fanatical vehicle, Egoista fits it well."

Related stories:

$3.9 Million Supercar, Lamborghini Veneno, Unveiled

Lamborghini Says Slowing China Economy May Hurt Supercar Demand

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