Krispy Kreme Coffee-Flavored Doughnuts May Be Gone in a Month

Tuesday, 18 Feb 2014 06:59 AM

By Alexandra Ward

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Krispy Kreme jumped on the coffee-flavored bandwagon this week when the company debuted its new Lotta Latte doughnut line, but customers better act quick because the new flavors will only be available for a limited time.

Starting now until March 30, customers in the U.S. and Canada can try Krispy Kreme's new Mocha Kreme and Caramel Coffee doughnuts at any participating location.

According to Krispy Kreme, the Mocha Kreme is a "moist doughnut filled with a tasty blend of chocolate and coffee flavors, topped with mocha icing, a milk chocolate swirl, and decorated with milk chocolate icing."

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The Caramel Coffee Kreme, the company said in a press release, is "a decadent glazed treat topped with smooth caramel and coffee flavored icing, a mocha drizzle, and dollop of coffee Kreme."

Though Krispy Kreme claims the new coffee flavors will only be around for a limited time, industry experts believe that could just be a form of marketing called "scarcity strategy," where a company will build up demand by making it seem like a product won't be around forever.

Twitter users and Krispy Kreme loyals are especially excited about the new Lotta Latte line.

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