Kmart Holiday Ad for Joe Boxer Jingles Up Controversy (Video)

Wednesday, 20 Nov 2013 12:06 PM

By Clyde Hughes

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
Kmart's controversial Joe Boxer holiday ad has gone viral, with the commercial sparking a seemingly equal amount of criticism and laughs from viewers.

The commercial shows men lined up with tuxedo tops but wearing boxers, shaking their pelvises to "Jingle Bells." Well, you can see it for yourself.

Editor's Note: ObamaCare Is Here. Are You Prepared?

(Story continues below.)

The ad had sparked outrage online, but responses on Kmart's Facebook page are mixed.

Kmart responded to the negative comments on Facebook, saying, "Thanks for your comment. This commercial is a playful take on spreading holiday cheer. We regret if you found it objectionable."

"I think this is the tackiest commercial Kmart has ever had and very distasteful," posted Tammy Hedgecock on Facebook Monday.

Robin Hoosier added on Facebook "Playful take? What is your target audience here Kmart? Be smart and get this off the air."

Hap Phillips added on the website: "Swinging testicles in front of impressionable kids is not my idea of a family store. Goodbye Kmart and Sears."

Many Facebook responders, though, said they enjoyed the ad and did not understand the controversy.

"I love the Joe Boxer Jingle Bells ad — very, very funny," said Suzanne Koski on the Facebook post, pointing out a double standard with some ads featuring scantily clad women. "I wonder if the people who find this ad offensive also negatively commented on Pepsi's Facebook page on the equally suggestive BeyoncĂ© ad or Hardy's page on the woman seductively eating a hamburger? Or are suggestive ads featuring women acceptable — just not ones using men?"

Teresa Holcomb Baldwin posted on Facebook: "Go Kmart!!!! Good commercial!!!! Don't worry about what these prudes say! They probably lick the screen when they have on half naked women!!! It's really in good taste and too funny!"

Twitter followers seemed to have a stronger acceptance of the Joe Boxer ads.

Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll

Related Stories:

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved