The Kiss Cam misfired during a University of Minnesota hockey game on Valentine's Day when the camera targeted a couple in the stands but the man flashed a sign saying that the woman sitting next to him was his sister.
A staple at sporting events, the Kiss Cam peruses the crowd for couples and then plasters them to the scoreboard until they kiss. The only problem is sometimes the people caught on camera aren't romantically involved.
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In the 35-second clip featured below, the unidentified man was apparently prepared for being targeted by the sport's arena's Kiss Cam, responding to the crowd's cheers by pulling out a sign that with an arrow pointing to his blonde companion read, "MY SISTER."
Since being uploaded to YouTube on Monday by the university, the video has received more than six million views.
This isn't the first time a brother and sister pair has been mistaken for a couple at a sporting event.
Last May, a similar "embarrassing" moment was captured on a Kiss Cam at the Los Angeles Dodgers stadium
Even President Barack Obama isn't safe from the Kiss Cam
During an exhibition basketball game in July 2012 between the U.S. men's national team and that of Brazil's, the president and first lady Michelle Obama were picked up by the arena's Kiss Cam and through the peer pressure of the cheering crowds pushed to embrace.
Rather than succumb to the cheers, Obama opted instead to put his arm around Michelle and the game resumed. The cautious reaction reportedly brought some boos from the stands.
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Before the game was over, however, the president received a second chance to make things right when the Kiss Cam again focused its glare on the Obamas. This time the president planted a big kiss on her lips.
The crowd reportedly roared.
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