A Chicago federal judge gave the former infomercial king Kevin Trudeau 10 years in prison Monday after being convicted of contempt four month ago.
Trudeau, known for winning over audiences on miraculous weight loss claims, natural health cures and financial debt solutions, could not do the same with U.S. District Judge Ronald Guzman, who called him "deceitful to the very core," according to the Chicago Sun-Times.
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In November, federal jurors convicted Trudeau of criminal contempt after he ignored a 2004 court order
barring him from running ads about his weight-loss book. Prosecutors said that Trudeau went on to repeat the infomercials more than 32,000 times after the court order.
Guzman expressed anger that Trudeau, who became a millionaire through his infomercials and books, had not paid a penny of his court-ordered $37 million, despite living a lavish lifestyle.
"He has treated federal court orders as if they were merely suggestions," Guzman said. "He has blatantly rejected many opportunities to change his conduct and to show true remorse, not by fancy speeches, but by his actions."
Trudeau begged Guzman for a lighter sentence, claiming he is a changed person and will use his persuasion skills to help people, according to the Chicago Tribune.
"If I ever write a book again, if I ever do another infomercial again, I promise no embellishment, no puffery and absolutely no lies," Trudeau said. "I know going forward I will be a better person."
The sentencing had another attraction. A group of Trudeau supporters packed the courtroom and one, identified as Ed Foreman, 80, was kicked out after he disrupted Guzman.
One of Trudeau's attorneys, Carolyn Gurland, told Guzman that the former television pitchman had lost everything since he was brought to court.
"He has a suitcase containing his personal artifacts. That's what he has left," Gurland said, according to the AP.
Trudeau, who pitched numerous products through his infomercials, sold more than 850,000 copies of the weight-loss book alone, generating $39 million in revenue, prosecutors said.
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