John Legere, the CEO of T-Mobile, has transformed his image and is being described as the "rebel" chief executive of the business world.
Legere recently crashed an AT&T event and delivered a speech at a major conference wearing sneakers and a bright pink shirt while holding a can of Red Bull.
Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll
Known for his aggressive style and provocative language, Legere delivered a speech at the Consumer Electronics Show in Las Vegas on Wednesday and said T-Mobile is "going to redefine a stupid, arrogant, broken industry." He took shots at the company's competitors, namely Sprint, which he called "a pile of spectrum waiting to be turned into a capability."
As part of his attempt to "redefine" the "broken industry," Legere
launched a new program that pays for early termination fees if you switch from another carrier to T-Mobile.
Last year, T-Mobile eliminated roaming fees, which can add up for customers who use their phone or data in foreign countries. T-Mobile also allows customers to upgrade their phones after just six months, enabling customers to trade in their smartphone for up to $300 in credit.
Along with these unprecedented policies, Legere has embraced social media over the past year to promote T-Mobile and make the brand more appealing to younger users.
Even though he was kicked out of the AT&T bash in Las Vegas on Monday,
Legere still posed for a few pictures with attendees.
Editor's Note: Do You Support Obamacare? Vote in Urgent National Poll
Legere recently reversed the company's previous policy of not allowing store employees to have tattoos and piercings, The Washington Post reported
The 54-year-old Legere, who formerly ran the telecommunications company Crossing Limited, joined T-Mobile USA in September 2012. Though T-Mobile remains the No. 4 carrier in the country, the company reportedly added 4.4 million customers in 2013.
© 2015 Newsmax. All rights reserved.