The Street, Inc., a leading digital financial media company, and the Philadelphia area's most popular news website, Philly.com, have embarked on a strategic partnership, the two entities announced Thursday.
"I grew up reading The Philadelphia Inquirer and am pleased that The Street has entered into this digital partnership with Philly.com," said Jim Cramer, TheStreet's founder and chief markets commentator, and host of CNBC's "Mad Money."
As part of the alliance, TheStreet will provide a selection of its personal finance content to be included in Philly.com's business news coverage, as well as in the Philadelphia Inquirer. The Inquirer and Philly.com are corporate siblings owned by Interstate General Media.
In turn, Philly.com readers will qualify for exclusive offers to purchase TheStreet's premium services, including Action Alerts PLUS, Options Profits, and Real Money.
"We feel The Street is a perfect fit for Philly.com — we love direct, no nonsense commentary and we know that our audience and advertisers have come to expect that experience, as they will find in reading TheStreet," said Steve Alessi, vice president of digital advertising and general manager of Philly.com. "Our 5 million unique readers will get the best business news coverage in the area by combining the trusted reporting of our journalists at Philly.com with the well-known and respected reporting provided by TheStreet."
Cramer grew up in a suburb of Philadelphia. He co-founded TheStreet in 1996 and the company has expanded its brands in recent years across multiple digital platforms, including tablet and mobile channels.
"We couldn't be happier to get Jim Cramer back home to Philadelphia and to welcome TheStreet to Philly.com," Lexie Norcross, director of Interstate General Media, said in a press release. "TheStreet distinguishes itself with its compelling take on the financial markets and the enormous flair that it uses to deliver the message."
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