Norwegian Prime Minister Jens Stoltenberg went incognito as a taxi driver recently to listen in on voters' unfiltered opinions.
"It is important for me to hear what people really think," he told Norwegian media of the June stunt. "And if there is one place people really say what they think about most things, it's in the taxi."
The exchanges were captured on hidden camera in collaboration with an advertising company, and the footage was posted on the prime minister's Facebook page over the weekend, the BBC reported.
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Stoltenberg's taxi driver gig was an effort to start engaging with voters ahead of the September election that he hopes will win him a third term.
Many of his fares recognized him right off the bat.
"From this angle you really look like Stoltenberg," one said.
"My oh my, do you see who's driving?" another passenger asked a fellow rider.
"You really look like him. It's the eyes," one woman said.
Stoltenberg, who hasn't driven a car in eight years, got a little flak for his driving skills after he stepped on the brake thinking it was the clutch.
"I think the country and the Norwegian taxi passengers are best served if I'm the prime minister and not a taxi driver," he joked with reporters.
Twitter users got a kick out of Stoltenberg's creative campaign strategy.
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