Los Angeles Clippers guard Jamal Crawford may not be a starter, but his J. Crossover basketball shoes have their own video, courtesy of their maker Brandblack.
Crawford narrates the video as he laces up the shoes in a dark, but crowded gymnasium. The $140 sneaker is the first for the Los Angeles-based company headed by former Adidas basketball director David Raysse, who led Skechers' performance division in the past, The Hollywood Reporter noted.
Urgent: Do You Approve Or Disapprove of President Obama's Job Performance? Vote Now in Urgent Poll
Brandblack dropped the video at the perfect moment: The NBA gave its Sixth Man of the Year award to Crawford for the second time on Thursday. It's the fourth time in NBA history that a player has won the award twice.
Other players that have received the award twice are Kevin McHale, Detlef Schrempf, and Ricky Pierce.
"Lately, you can't mention the word 'Clippers' without talk of scandal and sun visors," wrote The Hollywood Reporter's Erin Weinger, referring to the Donald Sterling scandal involving his former girlfriend V. Stiviano.
"But thanks to the team's star guard (and newly crowned Sixth Man of the Year) Jamal Crawford, there's a sunnier tidbit being introduced into Clippers conversation — his just-launched J. Crossover basketball shoes and subsequent short film by L.A.-based sneaker company Brandblack," Weinger continued.
Even though Crawford, 34, started more than one-third of the Clippers' games this season because of his teammates' injuries, his primary role was still that of a reserve player. He led all NBA subs, with 18.6 points per game while Los Angeles won 57 games this season.
Urgent: Assess Your Heart Attack Risk in Minutes. Click Here.
Crawford's play was key in the Clippers beating the Golden State Warriors in the first round of the NBA playoffs and winning the first game in its second-round matchup against the Oklahoma City Thunder, and the NBA's newly crowned most valuable player Kevin Durant.
Oklahoma City managed to catch up to the Clippers with their 112-101 record.
© 2015 Newsmax. All rights reserved.