Apple's latest version of the iPod Touch was quietly released Thursday with one less feature and a significantly reduced price tag.
Costing $229, the fifth-generation 16GB iPod Touch is less expensive than similar models released last fall, such as the fifth-generation's $299 32GB iPod Touch and the $399 64GB iPod Touch.
The new iPod Touch lacks a rear-facing iSight camera, which results in it having a slimmer design overall. The mobile gadget, which is 4.86 inches tall and 2.31 inches wide and weighs approximately 3 ounces, does however retain its front-facing camera minus its 1080p video.
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The new mobile device is currently available on Apple's online store.
With its new release, the Cupertino, Calif.-based software company stopped selling the fourth-generation 16GB iPod Touch
, which had a price tag of $199, CNET.com reports.
With its black front and silver back, the fifth-generation 16GB iPod Touch is powered by a dual-core A5 processor and features a 4-inch Retina display. Those interested in the 32GB and 64GB versions can purchase are also available in red, yellow, pink, and light blue.
Since their introduction in 2007, Apple has sold more than 100 million of the touch-screen iPods
, according to Appleinsider.com.
In addition to its success with the iPod Touch, rumors continue to circulate within the industry that Apple is in the process of developing a less expensive iPhone to appeal to an even wider audience worldwide that cannot afford the device.
According to an individual connected with the rumored development of the smaller, cheaper iPhone model
, the smartphone has been under development since at least February 2011 and will likely be released in late 2013 for a retail price between $99 to $149.
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In April, images of the rumored new cheaper iPhone appeared to have been leaked online, showing a plastic frame, compared to the iPhone's current glass frame.
Very few of the iPhone's new features were mentioned in the online leaks.
Apple has sold more than 270 million iPhones worldwide. The device generated $80.5 billion in sales last year, accounting for more than half of Apple’s revenue.
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