Tags: ipad | announcement | 2013 | air

iPad Announcement 2013: iPad Air 'Lighter, Thinner, More Powerful'

Image: iPad Announcement 2013: iPad Air 'Lighter, Thinner, More Powerful'

Wednesday, 23 Oct 2013 10:18 AM

By Michael Mullins


Apple's big iPad 2013 announcement finally came Tuesday in San Francisco with the unveiling of the iPad Air, a "dramatically thinner, lighter & more powerful iPad." 

The device will be thinned out width wise and slimmed down from 1.4 pounds to one pound, and the iPad Air will contain the A7 chip, allowing it to operate with graphics 72 times better than the previous model.

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The iPad Air will be released in grey and white models on Nov. 1 for a suggested U.S. retail price of $499 for the 16GB model, $599 for the 32GB model, and $799 for the 128GB model.

"IPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead," Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said in a company press release. "It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is."

"With its 9.7-inch Retina display, [iPad Air] weighs just one pound and packs the incredible performance of iOS 7 running on a 64-bit desktop-class Apple A7 chip, and delivers all-day battery life in the lightest full-sized tablet in the world," Schiller added.

Apple hopes the revamped iPad will turn around slumping sales of the tablet, considering interest in the device has slowed. There was a $6.3 billion sales drop in the third quarter, a 27-percent decrease in iPad sales, compared with the same period in 2012, CNNMoney reported.

If Wall Street's reaction to the announcement Tuesday was any prediction of the public's interest in the new device, Apple might have a long holiday season this year, considering the stock was flat at $520.50.

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In addition to the iPad Air, Apple made several other announcements Tuesday, including larger and significantly faster Mac Books, free operating system updates, and the new iPad mini with Retina display that has 3.1 million pixels.

A 16 GB iPad mini with Retina display will go for a suggested retail price of $399 and will include free Wi-Fi.

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