Tags: huvr | hovercraft | videos | hoax

HUVr Hovercraft Videos Are Hoax, Part of Marketing Scheme (Video)

By Alexandra Ward   |   Wednesday, 05 Mar 2014 08:39 AM

It turns out that spoof site Funny or Die orchestrated the HUVr hoax videos that had Twitter users abuzz this week over the purported real-life antigravity hovercraft.

The star-studded marketing videos showing off the HUVr, a skateboard-like hovercraft, popped up online this week and immediately took off, drawing more than 2.7 million views in just two days. The clips show celebrities like "Back to the Future's" Christopher Lloyd, pro skater Tony Hawk, former NFL star Terrell Owens, actor Billy Zane, actress Agnes Bruckner, and singer Moby trying out the levitating board.

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HUVr Tech, the company that claims to be behind the new technology, even has a website, Facebook page, Twitter account, and YouTube channel.

"What began as a summer project in 2010 at the MIT Physics Graduate Program has evolved into one of the most exciting independent products to be developed out of MIT since the high-powered lithium-ion batteries developed by Yet-Ming Chiang in 2001," a statement on the HUVr website reads. "Our team consists of materials science, electricity, and magnetism experts who've solved an important part of one of science's mysteries: the key to antigravity."

The viral videos fooled the Internet hook, line, and sinker.

But it's all a hoax, tech site Mashable reported Tuesday night after stumbling across a now-deleted online resume for a costume designer who listed "Funny or Die HUVr Boards video shoot" in her work experience.

No word yet from the people behind HUVr or Funny or Die, but one intrepid Twitter user also pointed out what appears to be the shadow of a rig in a screenshot from the video, proving that it's all a joke.

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