Lionsgate said last week that it's contemplating turning its wildly successful "Hunger Games" franchise into a theme park, but some worry that the concept of the series won't lend itself to an amusement park for kids.
Jon Feltheimer, the movie studio's CEO, discussed the possibility with analysts during a conference call last week that followed the release of Lionsgate's second-quarter results.
"We have been approached in two different territories about potential theme park opportunities, which gives you a sense of the cultural impact of this franchise," he said, according to The Hollywood Reporter
. "We are excited about those opportunities and are pursuing them."
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The "Hunger Games" craze started five years ago when Suzanne Collins published a trilogy of science-fiction books about a dystopian world where children must take part in an annual, public fight to the death.
The books were then adapted into feature films (the second, "The Hunger Games: Catching Fire" starring Jennifer Lawrence, hits theaters Nov. 22), which have created a whole new wave of publicity.
Popular film franchises are hot commodities for theme park developers because they already have an established fan base, which means practically guaranteed revenue, the Orlando Sentinel pointed out.
But some don’t think "Hunger Games" would pan out well as a theme park the way "Harry Potter" did at Universal Studios.
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"'The Hunger Games' could prove to be an odder fit with family-focused parks [like Disney]," the Sentinel's Jason Garcia wrote. "The novels are set in a grim future in which a totalitarian government stages annual games, with children from its various provinces forced to fight to the death."
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