Tags: honeymaid | ad | two-father | family

Honey Maid Ad's Two-Father Family: 'This Is Wholesome' (Video)

Friday, 04 Apr 2014 08:19 AM

By Nick Sanchez

Honey Maid graham crackers caused a stir with a new commercial featuring a two-father family along with a military family, a tattooed punk-rock family and single father as part of its "This is Wholesome" campaign.

The 30-second TV spot and extended 2-minute documentaries about each of the families released to YouTube feature them going about their everyday lives and explaining what makes them a family. "No matter how things change, what makes us wholesome never will. Everyday wholesome snacks for every wholesome family," the ad says.

According to The Huffington Post, One Million Moms, an organization backed by the American Family Association, has released a statement it encouraged supporters to email to parent-company Nabisco condemning the two-father family aspect of the ads.

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It reads in part, "Nabisco should be ashamed of themselves for their latest Honey Maid and Teddy Graham cracker commercial where they attempt to normalize sin . . . One Million Moms stands up for Biblical truth which is very clear in Romans 1:26-27 about this particular type of sexual perversion."

One Million Moms called for a boycott of the brand, just as they've done with JCPenney after it hired Ellen DeGeneres in 2012 as a spokesperson. The group also made headlines this year by criticizing the Disney Channel when it featured its first same-sex family on the hugely popular "Good Luck Charlie."

Spokespeople at Honey Maid also received a significant amount of negative comments for the ad via Twitter after promoting the #ThisIsWholesome hashtag, but said they received over ten times more positive comments than negative. To demonstrate the feedback, they hired two artists to create a paper sculpture that spells the word "Love" out of all the feedback, and released a small documentary showing how it was built.

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