NJ Girl Wants Hasbro To Make Easy-Bake Oven More Boy-Friendly

Thursday, 13 Dec 2012 07:42 PM

By Dale Eisinger

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
A 13-year-old New Jersey girl will meet with the team behind the Easy-Bake Oven to talk about making the iconic kitchen toy more appealing to young boys.

McKenna Pope, a Garfield eighth- grader, had previously petitioned Easy-Bake’s parent company Hasbro for a gender-neutral version. Her 4-year-old brother Gavyn loves cooking and wants to be a chef when he grows up, but he won’t touch an Easy-Bake.

She writes that one day she walked into her brother’s room and he was cooking tortillas on top of a light bulb. When she raised concerns about his safety and suggested he get an Easy-Bake, he refused based on its color scheme.

The version of the Easy-Bake Oven currently marketed sports floral appliques and a bright magenta and purple finish. Advertisements for it feature only girls decorating cookies with hearts and pink frosting, “because only girls play with it,” Gavyn says in a video McKenna posted to YouTube.

Gavyn’s now got the big-name backing of chefs Laurent Tourondel and Michael Lomanco, two culinary heavy-hitters.

McKenna took her Easy-Base campaign to Change.Org and created a petition that amassed more than 40,000 signatures.

“I want my brother to know that it's not ‘wrong’ for him to want to be a chef,” McKenna wrote on the page, “that it's okay to go against what society believes to be appropriate. There are, as a matter of fact, a multitude of very talented and successful male culinary geniuses, i.e. Emeril, Gordon Ramsey, etc. Unfortunately, Hasbro has made going against the societal norm that girls are the ones in the kitchen even more difficult.”

The original 1963 Kenner version of the stove was not as explicitly female in presentation, though it has always been marketed alongside “hideous gender stereotypes,” according to Lynn Peril in a 2010 Salon article.

In 2002, a version of the oven directed toward boys was introduced. Called the Queasy Bake Cookerator, the confections one baked with this version had names like “mud n’ crud cake” and “dip n’ drool dog bones.”

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Zip Code:
Privacy: We never share your email.
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
You May Also Like

Cambodia HIV Outbreak: 100-Plus People Diagnosed; Investigation Sought

Friday, 19 Dec 2014 18:50 PM

More than 100 HIV infections in a single Cambodian village have spurred the country's prime minister to ask for an inves . . .

Slender Man Case: Two Girls Competent to Stand Trial in Stabbing

Friday, 19 Dec 2014 18:26 PM

Two girls who allegedly stabbed a 12-year-old friend over the online game Slender Man are competent to stand trial for a . . .

Kate Upton Sexiest Woman Alive; Model Apologizes to Teen Brother

Friday, 19 Dec 2014 17:52 PM

Model Kate Upton was selected as People magazine's first Sexiest Woman Alive, a month after Chris Hemsworth received the . . .

Top Stories

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved