Tags: h&m | skinny | curvier | models

H&M Says Some Models Have Been Too Skinny; Working to Add Curves

Thursday, 30 May 2013 06:22 PM

By Morgan Chilson

  Comment  |
   Contact Us  |
|  A   A  
  Copy Shortlink
H&M models are too thin, and the company is making an effort to feature curvier models – like Beyonce – and different ethnic backgrounds, the company’s CEO said in an interview with Metro newspapers.

Karl-Johan Persson told Metro that H&M has a huge responsibility because their advertisements are seen by many people.

Some of the models we’ve had have been too skinny,” he was reported as saying during an interview at his company’s Stockholm headquarters. “That’s something we think a lot about and are working on.”

Urgent: Is Obama Telling the Truth on IRS, Benghazi Scandals?

Persson pointed out that Beyonce has been a spokeswoman, and a recent campaign featured a curvier woman. Featuring healthy models is of primary important at H&M, he told Metro.

The fashion industry has been criticized in recent years for creating poor and nearly unattainable examples of how women should look. In May 2012, Vogue magazine nixed any models who were too skinny or under the age of 16. The 19 magazine editors agreed to use only models who project a healthy image in their publication.

Consumers are letting their aggravation with the “too skinny” image that models project be known. And even "Mad Men"’s new clothing line by Banana Republic drew fire because runway models in the clothes were so thin. A Business Insider article reported that BR’s Facebook page lit up with irritation from consumers complaining that even on the "Mad Men" show, the women have curvy figures.

Coco Rocha modeled that line, and she’s been criticized in the past for being too fat for a model. She had reported that she didn’t get accepted for runway shows because she was a size 6.

Israel addressed the issue in 2012 by banning models with a Body Mass Index (a measure of weight to height) less than 18.5. The country also said publications must tell when they’re using images where the models have been made to look thinner than they are.

Persson said his company will continue to seek diversity in the models they use, saying his company can get more disciplined in its approach to choosing the women who represent H&M.

Urgent: Is Obamacare Hurting Your Wallet? Vote in Poll

Related stories:

Abercrombie & Fitch Apologizes After Backlash From Mike Jeffries' Comments

Israel Bans Thin Fashion Models

© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact Us  |
  Copy Shortlink
Send me more news as it happens.
Get me on The Wire
Send me more news as it happens.
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
Retype Email:
Zip Code:
Privacy: We never share your email.
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Top Stories

Newsmax, Moneynews, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, NewsmaxWorld, NewsmaxHealth, are trademarks of Newsmax Media, Inc.

America's News Page
©  Newsmax Media, Inc.
All Rights Reserved